01250nam a2200217Ia 4500 CTU_213918 210402s9999 xx 000 0 und d 658 F562 Fitzsimmons, James A. Service management : Operations, strategy, and information technology James A. Fitzsimmons, Mona J. Fitzsimmons Boston McGraw-Hill 2008 Balancing conceptual and applied coverage of all aspects of the management and operation of services, "Service Management" has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services.New material on Professional Service Firms highlights IBM's initiative to establish a Service Science, Management, and Engineering discipline. Service industries,Công nghiệp dịch vụ Management,Quản trị Trọng Hải Trung tâm Học liệu Trường Đại học Cần Thơ