01088nam a2200217Ia 4500 CTU_214419 210402s9999 xx 000 0 und d 302.23 B225/CD.1 Baran, Stanley J. Introduction to mass communication : Media literacy and culture Stanley J. Baran Boston McGraw-Hill 2004 This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng Qhieu Sách kèm CD số: AVA.000299, AVA.000298, AVA.000483, AVA.000484 Trung tâm Học liệu Trường Đại học Cần Thơ