01072nam a2200217Ia 4500 CTU_216431 210402s9999 xx 000 0 und d 18.33 658.802 K49 Kim, W. Chan Blue ocean strategy : How to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne Boston, Mass. Harvard Business Review Press 2015 This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool Market segmentation,Sản phẩm mới,Phân khúc thị trường,New products Qhieu - linh, sương Trung tâm Học liệu Trường Đại học Cần Thơ