01363nam a2200217Ia 4500 CTU_216470 210402s9999 xx 000 0 und d 31.34 658.8343 M126 McKean, John Customer's new voice : Extreme relevancy and experience through volunteered customer information John McKean Hoboken, N.J. John Wiley & Sons 2015 The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming "inference-based" predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels. Quan hệ khách hàng,Hành vi khách hàng,Consumer behavior,Customer relations Qhieu -Sương, linh Trung tâm Học liệu Trường Đại học Cần Thơ