Skarzynski, P. (2014). The innovator's field guide: Market tested methods and frameworks to help you meet your innovation challenges. San Francisco: Jossey-Bass.
Citação norma ChicagoSkarzynski, Peter. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges. San Francisco: Jossey-Bass, 2014.
Citação norma MLASkarzynski, Peter. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges. San Francisco: Jossey-Bass, 2014.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.