01072nam a2200217Ia 4500 CTU_216540 210402s9999 xx 000 0 und d 4.46 658.872 D866 Duggan, Kris Business gamification for dummies Kris Duggan, Kate Shoup Hoboken, N.J. John Wiley & Sons 2013 Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Consumer behavior,Tiếp thị internet,Hành vi tiêu dùng,Internet marketing Social aspects,Khía cạnh xã hội,Khía cạnh xã hội,Social aspects Qhieu Trung tâm Học liệu Trường Đại học Cần Thơ