01106nam a2200229Ia 4500 CTU_217179 210402s9999 xx 000 0 und d 25 658.812 T786 Trefler, Alan Build for change : Revolutionizing customer engagement through continuous digital innovation Alan Trefler Canada John Wiley & Son, Inc 2014 Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer. Relationship marketing,Customer relations,Quan hệ khách hàng,Quan hệ tiếp thị Technological innovations,Management,Technological innovations,Quản lý,Đổi mới công nghệ,Đổi mới công nghệ Vân, Trinh, Tuyến Trung tâm Học liệu Trường Đại học Cần Thơ