00904nam a2200205Ia 4500 CTU_217426 210402s9999 xx 000 0 und d 658.802 K49 Kim, W. Chan Blue ocean strategy : How to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne Boston, Massachusetts Harvard Business Review Press 2015 Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans Market segmentation,Sản phẩm mới,Sản phẩm mới,Phân chia thị trường,New products Tuoi, Tuyến Trung tâm Học liệu Trường Đại học Cần Thơ