01447nam a2200217Ia 4500 CTU_217458 210402s9999 xx 000 0 und d 17.77 658.8 M759 Montague, Ty True Story : How to combine story and action to transform your business Ty Montague Boston, Massachusetts Harvard Business Review Press 2013 Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your driving ambition and contribution to the world) • your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results. Customer relations,Success in business,Xây dựng thương hiệu (Tiếp thị),Quan hệ khách hàng,Thành công trong kinh doanh,Branding (Marketing) Trinh, Sang, Tuyến Trung tâm Học liệu Trường Đại học Cần Thơ