01518nam a2200217Ia 4500 CTU_217468 210402s9999 xx 000 0 und d 23.24 658.812 P945 Price, Bill Your customer rules ! : Delivering the Me2B experiences that today's customers demand Bill Price, David Jaffe San Francisco Jossey-Bass, A Wiley Brand 2015 Throughout this practical guidebook, Price and Jaffe share examples of companies who succeed by meeting these seven needs, including Amazon, Apple, IKEA, Nordstrom, USAA, Shoes of Prey, Vente-Privee, and Yamato Transport, as well as those that didn't. Your Customer Rules! offers tailored advice for companies at every stage, from nimble startups to legacy firms with established customer service practices—and everyone in between.With a simple, elegant solution for driving lasting value for customers, Your Customer Rules! is a clear guide for strengthening customer relationships and competing on more than price. It is essential reading for executives at all levels—business owners, marketing managers, and anyone who works directly with customers. Customer services,Consumer satisfaction,Quan hệ khách hàng,Dịch vụ khách hàng,Sự hài lòng của khách hàng,Customer relations Trinh, Hiền, Tuyến Trung tâm Học liệu Trường Đại học Cần Thơ