01229nam a2200217Ia 4500 CTU_219169 210402s9999 xx 000 0 und d 658 R658 Robinson, Alan G. Corporate creativity : How innovation and improvement actually happen Alan G. Robinson, Sam Stern San Francisco Berrett-Koehler Publishers 1997 Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations. Khả năng sáng tạo trong kinh doanh,Technological innovations,Đổi mới công nghệ,Creative ability in business Management,Sự quản lý Kim Tuyến (Nguyên) Trung tâm Học liệu Trường Đại học Cần Thơ