01067nam a2200217Ia 4500 CTU_219593 210402s9999 xx 000 0 und d 658.406 M878 Morrison, Ian The second curve : Managing the velocity of change Ian Morrison New York Ballantine Books 1996 This thoughtful work advances one simple yet striking concept: business leaders must stop focusing on the short-term and start planning for the long run. Making the most of current profits is the first curve in business, Morrison writes; shifts in technology and the marketplace signify the second. Understanding how these critical changes develop and knowing what they mean, he contends, will help business leaders make the necessary leap from one to the other Organizational change,Thay đổi trong tổ chức Management,Quản lý Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ