Zangwill, W. I. (1993). Lightning strategies for innovation: How the world's best firms create new products. New York: The Maccmillan Press.
Citación estilo ChicagoZangwill, Willard I. Lightning Strategies for Innovation: How the World's Best Firms Create New Products. New York: The Maccmillan Press, 1993.
Cita MLAZangwill, Willard I. Lightning Strategies for Innovation: How the World's Best Firms Create New Products. New York: The Maccmillan Press, 1993.
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