00848nam a2200205Ia 4500 CTU_220154 210402s9999 xx 000 0 und d 24 658.8 A112 Aaker, David A. Strategic market management David A. Aaker New York John Wiley & Son 1995 This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), investment decisions and implementation Management,Quản trị Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ