00967nam a2200205Ia 4500 CTU_220571 210402s9999 xx 000 0 und d 658.87 P659 Pintel, Gerald Retailing Gerald Pintel, Jay Diamond Englewood Cliffs, N.J. Prentice-Hall 1977 This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and careers. It addresses the fast-paced, broad-ranged changes that are confronting practitioners and examines the future that they face Retail trade,Bán lẻ Management,Quản trị Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ