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  <controlfield tag="008">210402s9999    xx            000 0 und d</controlfield>
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   <subfield code="a">Hopkins, Claude C.</subfield>
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  <datafield tag="245" ind1=" " ind2="0">
   <subfield code="a">Câu chuyện của tôi trong ngành quảng cáo và khoa học quảng cáo =</subfield>
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  <datafield tag="245" ind1=" " ind2="0">
   <subfield code="b">My life in advertising and scientific advertising</subfield>
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  <datafield tag="245" ind1=" " ind2="0">
   <subfield code="c">Claude C. Hopkins ; Kiều Anh Tú (dịch)</subfield>
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   <subfield code="a">Hà Nội</subfield>
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  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="b">Lao động - Xã hội</subfield>
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   <subfield code="c">2016</subfield>
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  <datafield tag="520" ind1=" " ind2=" ">
   <subfield code="a">Cuốn sách này gồm 2 phần: tự truyện về cuộc đời như sự nghiệp quảng cáo của thiên tài xuất chúng của Claude C. Hopkins và những phương thức khoa học, những khái niệm lý thuyết ngắn gọn, súc tích về những điều cơ bản trong quảng cáo như nghề viết quảng cáo. Quảng cáo như là một ngành kinh doanh.</subfield>
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   <subfield code="a">Advertising personnel,Nhân viên quảng cáo</subfield>
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   <subfield code="x">Biography,Tiểu sử</subfield>
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   <subfield code="a">Trung tâm Học liệu Trường Đại học Cần Thơ</subfield>
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