00931nam a2200205Ia 4500 CTU_221088 210402s9999 xx 000 0 und d 1102000 658.83 B967 Burns, Alvin C. Marketing research Alvin C. Burns, Ann Veeck, Ronald F. Bush Harlow Pearson 2017 This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies. Marketing research,Nghiên cứu thị trường Hải Trung tâm Học liệu Trường Đại học Cần Thơ