00969nam a2200205Ia 4500 CTU_221664 210402s9999 xx 000 0 und d 659.1 P376 Pegler, Martin M. Visual merchandising & display Martin M. Pegler New York Fairchild Publications 1995 This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimising the retailer's image and the target market Advertising,Quảng cáo Management,Quản lý Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ