01229nam a2200217Ia 4500 CTU_221722 210402s9999 xx 000 0 und d 658.802 D273 Day, George S. Market driven strategy : Processes for creating value George S. Day New York Free Press 1999 Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets. Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no share-holder value. Marketing,Strategic planning,Tiếp thị,Lập kế hoạch chiến lược Management,Quản trị Trúc Trung tâm Học liệu Trường Đại học Cần Thơ