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   <subfield code="a">The market driven organization :</subfield>
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   <subfield code="b">Understanding, attracting, and keeping valuable customers</subfield>
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   <subfield code="a">Market Driven Strategy is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.</subfield>
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