01190nam a2200217Ia 4500 CTU_221746 210402s9999 xx 000 0 und d 658.8 R559 Ries, Al Focus : The future of your company depends on it Al Ries New York Harper Business 1996 Shows why companies should focus on core products & get rid of extraneous, energy-wasting ventures. With increased competition & the globalization of business, the future belongs to the company that can narrow its focus in order to dominate its industry. Using examples of companies from a variety of traditional & new industries, Ries offers concrete, no-nonsense advice on how to own a category in the customers mind. He demonstrates how a corporation can increase its competitiveness by narrowing its focus, spinning off divisions that dilute its strength, & establishing a single word or concept the company can own in the mind... Marketing,Tiếp thị Management,Quản lý Trúc Trung tâm Học liệu Trường Đại học Cần Thơ