01338nam a2200229Ia 4500 CTU_222090 210402s9999 xx 000 0 und d 658.049 B289 Bartlett, Christopher A. Managing across borders : The transnational solution Christopher A. Bartlett, Sumantra Ghoshal. Boston, Mass. Harvard Business School Press 1989 The economic liberalization of Eastern Europe, the single European market and the rise of industrialization in Asia call for a fresh approach to international business. This book shows how to analyze the economic, social and political changes and to develop appropriate responses. The book analyzes trade policy in a number of countries, explores the movement of capital and examines balance of payments situations around the world. It then sees how these various factors bear upon the competitiveness of US firms. Meier stresses the need to develop a clear yet flexible global vision in a world which is rapidly altering. International business enterprises,Doanh nghiệp kinh doanh quốc tế Management,Quản trị Kim Tuyến Qhieu Trung tâm Học liệu Trường Đại học Cần Thơ