00772nam a2200205Ia 4500 CTU_222285 210402s9999 xx 000 0 und d 657.6 M216 Mahon, James Joseph The marketing of professional accounting services James J. Mahon New York Wiley 1978 Contents: Part I. The basics of selling professional services; Part II. The product--a distinguished profession and its services; Part III. Accountancy's markets and its publics; Part IV. A firm wide marketing function Accounting,Kế toán Marketing,Tiếp thị Tuyến Trung tâm Học liệu Trường Đại học Cần Thơ