01479nam a2200229Ia 4500 CTU_222312 210402s9999 xx 000 0 und d 7.95 070.5 B154 Bailey, Herbert Smith The art and science of book publishing Herbert S. Bailey Austin University of Texas Press 1970 Now back in print, this volume discusses with authority every aspect of the editorial and financial operations of the modern publishing house. Unlike other books on this subject, The Art and Science of Book Publishing is distinguished by its conceptual approach, viewing the publishing house as a whole, emphasizing both its external and internal environments. The book proceeds through the basic activities of publishing to a pragmatic analysis of decisions on individual books and operations of the publishing house as a whole. This standard resource of the publishing industry will be welcomed by beginners, who will find the book eye–opening, as well as veterans who will see their work in a new light. Publishers and publishing,Book industries and trade,Nhà xuất bản và xuất bản,Ngành công nghiệp sách và thương mại Management,Management,Sự quản lý,Sự quản lý Kim Tuyến Qhieu Trung tâm Học liệu Trường Đại học Cần Thơ