01331nam a2200217Ia 4500 CTU_223910 210402s9999 xx 000 0 und d 527000 650.072 S257 Saunders, Mark Research methods for business students Mark Saunders, Philip Lewis, Adrian Thornhill Harlow Pearson 2012 The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. Kinh doanh,Business,Business,Business,Kinh doanh Nghiên cứu,Xử lý dữ liệu,Research,Data processing,Research,Data processing,Research,Nghiên cứu vdbang Trung tâm Học liệu Trường Đại học Cần Thơ