01232nam a2200217Ia 4500 CTU_224636 210402s9999 xx 000 0 und d 807000 302.2 B414 Beebe, Steven A. Communication : principles for a lifetime Steven A. Beebe, Susan J. Beebe, Diana K. Ivy. Boston : Pearson 2016 Communication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The sixth edition retains this successful five-principles framework, and adds updated content and a new learning architecture that better helps students build, and use, strong communication skills--in the course and beyond. Communication,Truyền thông Bằng Trung tâm Học liệu Trường Đại học Cần Thơ