01313nam a2200205Ia 4500 CTU_225091 210402s9999 xx 000 0 und d 658.8 K39 Kerin, Roger A. Marketing : The core Roger A. Kerin, Steven W. Hartley, William Rudelius. Hoboken, New Jersey John Wiley & Sons, Inc. 2013 Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. Service industries,Các ngành dịch vụ Marketing,Marketing Trung tâm Học liệu Trường Đại học Cần Thơ