00856nam a2200181Ia 4500 CTU_225129 210402s9999 xx 000 0 und d 658.802 H339 HBR's 10 must reads on strategic marketing Edited by Robert J. Dolan. Boston, Mass. Harvard Business School Publications 2013 If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business. Tiếp thị,Marketing Quản lý,Management Trung tâm Học liệu Trường Đại học Cần Thơ