00928nam a2200205Ia 4500 CTU_226202 210402s9999 xx 000 0 und d 658.802 M345 Marketing strategy : A decision-focused approach Orville C. Walker Jr. ... [et al.] New York, N.Y. McGraw-Hill Education 2005 This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Marketing,Tiếp thị Management,Quản lý nthai Trung tâm Học liệu Trường Đại học Cần Thơ