rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing strategy
  title info:
    sub title: A decision-focused approach
  title info: title
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: New York, N.Y
    publisher: McGraw-Hill Education
    date issued: 2005
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
  note: Orville C. Walker Jr. ... [et al.]
  subject:
    topic: Marketing,Tiếp thị
  subject:
    topic: Management,Quản lý
  classification: 658.802
  classification: M345
  record info:
    record creation date: 210402
    record identifier: CTU_226202