01882nam a2200229Ia 4500 CTU_226609 210402s9999 xx 000 0 und d 364.1662 R248 Raustiala, Kal The knockoff economy : How imitation sparks innovation Kal Raustiala, Christopher Sprigman New York Oxford University Press 2012 The Knockoff Economy approaches the question of incentives and innovation in a wholly new way--by exploring creative fields that do not rely on legal monopolies, such as fashion, cuisine, and even professional football. By uncovering these important but rarely studied creative worlds, Raustiala and Sprigman reveal a nuanced and fascinating relationship between imitation and innovation. In some creative fields copying is kept in check through informal industry norms enforced by private sanctions. In other cases, the freedom to copy actually promotes creativity. High fashion gave rise to the very term "knockoff," yet imitation only makes the fashion cycle run faster--and forces the fashion industry to be ever more creative. Raustiala and Sprigman carry their analysis from food to font design to football plays to finance, examining how and why each of these vibrant fields remains innovative, even in the face of sometimes-extensive imitation. There is an important thread that ties all these instances together--successful creative industries can evolve to be resistant to, and even to profit from, piracy. And there are important lessons here for copyright-focused industries, like music and film, that have struggled with piracy Bản quyền,Copyright Âm nhạc,Music Hoa Kỳ,United States dqhieu Trung tâm Học liệu Trường Đại học Cần Thơ