00851nam a2200217Ia 4500 CTU_226857 210402s9999 xx 000 0 und d 1240000 658.827 B877 Brown, Stephen Brands and branding Stephen Brown Los Angeles,London Sage 2016 This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands. Xây dựng thương hiệu (tiếp thị),Nhãn hiệu sản phẩm,Branding (Marketing),Brand name products Nhi dqhieu Trung tâm Học liệu Trường Đại học Cần Thơ