01497nam a2200229Ia 4500 CTU_226879 210402s9999 xx 000 0 und d 831000 658.4033 L387 Laursen, Gert H. N. Business analytics for managers : Taking business intelligence beyond reporting Gert H. N. Laursen, Jesper Thorlund Hoboken, New Jersey John Wiley & Sons 2017 In this second edition of Business Analytics for Managers, the authors provided an updated look at business analytics, focusing mainly on the subject of "big data" and the increased use of analytical information in real time processes. Though the 1E touches on these two subjects, there are new terms and theories in the analytics world that need to be reflected and made explicit in a second edition. Topics covered include: - Growing open-source technologies like Hadoop and their strengths and weaknesses compared to the traditional way of storing and processing data in a data warehouse - The impact of social media. Social media has both become a new data source that can be used for multiple analytical purposes, as well as a channel to deploy analytical results in. - Data security - Cloud technologies, and - Future trends Kinh doanh thông minh,Business intelligence Nhi dqhieu Trung tâm Học liệu Trường Đại học Cần Thơ