01211nam a2200217Ia 4500 CTU_227010 210402s9999 xx 000 0 und d 677000 300.72​3 D272 Dawson, Jeremy Analysing quantitative survey data for business and management students Jeremy Dawson Los Angeles SAGE 2017 In Analysing Quantitative Survey Data for Business and Management Students, Jeremy Dawson introduces you to the key elements of analysing quantitative survey data using classical test theory, the measurement theory that underlies the techniques described in the book. The methodological assumptions, basic components and strengths and limitations of this analysis are explained and with the help of illustrative examples, you are guided through how to conduct the key procedures involved, including reliability analysis, exploratory and confirmatory factor analysis. Kinh doanh,Business Nghiên cứu,Phương pháp thống kê,Research,Statistical methods nthai Trung tâm Học liệu Trường Đại học Cần Thơ