01749nam a2200217Ia 4500 CTU_227785 210402s9999 xx 000 0 und d 301.160952 K19 Katō, Hidetoshi Japanese research on mass communication : Selected abstracts Hidetoshi Katō ; With a foreword by Wilbur Schramm Honolulu University Press of Hawaii Japanese mass communication studies were started to be influenced by the American mass communication studies after the second world war. I. Shimizu published “Social Psychology” (1951). The book was very influential to the early studies of mass communication. He argued the tremendous impact of mass communication on the modern society. That work was the Japanese theory of the mass society. Most japanese researchers of mass communication studies tried to seek the breakthrough of “Shimizu theory”. They warns against the tendency of overemphasizing mass media's effects and saw the active cognitive aspects of audience and personal communication networks as the source of the power of people's resistance against the power of a huge mass communication. These studies have produced the Japanese native perspective of mass communication process. That was a perspective which grasped the mass communication process including total social communication process as the multi-layered structure of conflicts and contradictions. Truyền thông đại chúng,Mass media Khía cạnh xã hội,Tóm lược,Social aspects,Abstracts Nhật Bản,Japan dqhieu Trung tâm Học liệu Trường Đại học Cần Thơ