01650nam a2200205Ia 4500 CTU_227883 210402s9999 xx 000 0 und d 658.8 S425 Scott, David Meerman The new rules of sales and service : How to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business David Meerman Scott Hoboken, New Jersey Wiley 2016 The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'--there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. Tiếp thị qua Internet,Internet marketing nthai Trung tâm Học liệu Trường Đại học Cần Thơ