01026nam a2200217Ia 4500 CTU_227899 210402s9999 xx 000 0 und d 909 R188 Randall, John Herman Our changing civilization : How science and the machine are reconstructing modern life John Herman Randall New York Frederick A. Stokes Company 1929 This book examines how marketing thought and practice from 1900 to 1929 were affected by the ideas and language of engineering. Content-analysis data revealed a significant use of engineering metaphors in both marketing texts and advertisements of the period, suggesting a strong connection between the prevalent societal valuation of engineering activities and the evolution of marketing activities. Văn minh,Civilization Lịch sử,History dqhieu Trung tâm Học liệu Trường Đại học Cần Thơ