Cita APA

Fisher, K. L. (2012). Markets never forget (but people do): How your memory is costing you money -- and why this time isn't different. Hoboken, New Jersey: Wiley.

Chicago Style Citation

Fisher, Kenneth L. Markets Never Forget (but People Do): How Your Memory Is Costing You Money -- and Why This Time Isn't Different. Hoboken, New Jersey: Wiley, 2012.

Cita MLA

Fisher, Kenneth L. Markets Never Forget (but People Do): How Your Memory Is Costing You Money -- and Why This Time Isn't Different. Hoboken, New Jersey: Wiley, 2012.