01599nam a2200229Ia 4500 CTU_227960 210402s9999 xx 000 0 und d 338.7​66458 Z69 Zilko, Dave Irrational persistence : Seven secrets that turned a bankrupt startup into a 31,000,000 business Dave Zilko Hoboken, New Jersey John Wiley and Sons 2016 Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key - for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship. Doanh nhân,Businesspeople Tiểu sử,Biography Hoa Kỳ,United States nthai Trung tâm Học liệu Trường Đại học Cần Thơ