01296nam a2200205Ia 4500 CTU_227981 210402s9999 xx 000 0 und d 658.827 B862 Britton, Matthew Youthnation : Building remarkable brands in a youth-driven culture Matt Britton Hoboken, New Jersey John Wiley and Sons 2015 YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. Mục tiêu tiếp thị,Target marketing nthai Trung tâm Học liệu Trường Đại học Cần Thơ