01131nam a2200205Ia 4500 CTU_228007 210402s9999 xx 000 0 und d 659.2 A769 Aronson, Merry The public relations writer's handbook : The digital age Merry Aronson, Don Spetner, Carol Ames San Francisco, Calif. Jossey-Bass 2007 The second edition of The Public Relation's Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age. Quan hệ công chúng,Public relations nthai Trung tâm Học liệu Trường Đại học Cần Thơ