Wind, Y. (2016). Beyond advertising: Creating value through all customer touchpoints. Hoboken, New Jersey: Wiley.
Παραπομπή Chicago StyleWind, Yoram. Beyond Advertising: Creating Value Through All Customer Touchpoints. Hoboken, New Jersey: Wiley, 2016.
Παραπομπή MLAWind, Yoram. Beyond Advertising: Creating Value Through All Customer Touchpoints. Hoboken, New Jersey: Wiley, 2016.
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