01519nam a2200217Ia 4500 CTU_228312 210402s9999 xx 000 0 und d 810000 338.4791 C771 Cook, Roy A. Tourism : The business of hospitality and travel Roy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor Harlow, England Pearson 2018 The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/​e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism. Du lịch,Tourism nthai Trung tâm Học liệu Trường Đại học Cần Thơ