01077nam a2200217Ia 4500 CTU_228339 210402s9999 xx 000 0 und d 855000 659.1 M854 Moriarty, Sandra E. Advertising &​ IMC : Principles &​ practice Sandra Moriarty, Nancy Mitchell, William Wells Boston Pearson 2015 This text tracks the changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. This edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/​revolution. It also includes an increased IMC (integrated marketing communication) and brand focus. Quảng cáo,Advertising nthai Trung tâm Học liệu Trường Đại học Cần Thơ