01547nam a2200217Ia 4500 CTU_228788 210402s9999 xx 000 0 und d 658.57 R865 Roussel, Philip A. Third generation R&D : Managing the link to corporate strategy Philip A. Roussel, Kamal N. Saad, Tamara J. Erickson ; Foreword by John F. Magee. Boston, Mass. Harvard Business School Press 1991 Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive "strategy of hope" approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that something good would result, to the more systematic approach of the past two decades. The third generation of R&D is a pragmatic method for linking R&D to long-term business planning. It shows managers how to: integrate technology and research capabilities with overall management and strategy; break down organizational barriers that isolate R&D from the rest of the company; foster a spirit of partnership and trust between R&D and other units; and create managed portfolios of R&D projects that match corporate goals. Nghiên cứu, công nghiệp,Research, Industrial Quản trị,Management dqhieu Trung tâm Học liệu Trường Đại học Cần Thơ