00924nam a2200205Ia 4500 CTU_229375 210402s9999 xx 000 0 und d 658.8342 Ngh300 Nguyễn, Quốc Nghi Hành vi khách hàng : Tài liệu hướng dẫn học tập Nguyễn Quốc Nghi, Lê Quang Viết (Biên soạn) Cần Thơ Nxb. Đại học Cần Thơ 2013 Gồm 5 chương: Tổng quan về hành vi người tiêu dùng, quá trình ra quyết định mua sắm của người tiêu dùng, ảnh hưởng của các yếu tố bên ngoài đến hành vi người tiêu dùng... Hành vi khách hàng,Consumer behavior nthai Trung tâm Học liệu Trường Đại học Cần Thơ
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