00999nam a2200193Ia 4500 CTU_22949 210402s9999 xx 000 0 und d 338.17 M345/N3 Marketing and agribusiness texts N.3 Global agricultural marketing management S Carter, FAO Rome FAO 1997 This book provides: *) the theoretical framework for global agricultural management including detinitions of marketing, enumerated analysis, marketing planning, the marketing mix and marketing evaluation and control. **) numerous case studies and examples drawn from Eastern and Southern Africa ( reflecting the project bias ), but not exclusively so. ***) details of the many practical procedures and transactions included in global marketing. agricultural marketing,food trade Nguyễn Quang Điền, 980709 Trung tâm Học liệu Trường Đại học Cần Thơ