01188nam a2200217Ia 4500 CTU_231178 210402s9999 xx 000 0 und d 794000 658.8 B516 Berman, Barry Retail management : A strategic approach Barry Berman, Joel R. Evans, Patrali Chatterjee Harlow, England Pearson 2018 Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry. Bán lẻ,Retail trade vtbtruc Trung tâm Học liệu Trường Đại học Cần Thơ