01208nam a2200217Ia 4500 CTU_231179 210402s9999 xx 000 0 und d 597000 362.1068 W799 Wirtz, Jochen Essentials of services marketing Jochen Wirtz, Christopher H. Lovelock Harlow, England Pearson 2018 Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management. Chăm sóc y tế,Tiếp thị dịch vụ y tế,Medical care,Marketing of health services Tiếp thị,Marketing vtbtruc Trung tâm Học liệu Trường Đại học Cần Thơ