00975nam a2200229Ia 4500 CTU_231181 210402s9999 xx 000 0 und d 895000 658.8 L911 Lovelock, Christopher Services marketing : People terminology strategy Christopher Lovelock, Jochen Wirtz Boston Pearson 2011 Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today. Công nghiệp dịch vụ,Service industries Tiếp thị,Marketing vtbtruc Trung tâm Học liệu Trường Đại học Cần Thơ